I have an assignment for everyone: next time you come across a commercial or other advertisement for a product made of “organic material, all-natural ingredients”, or any other term for green practice, please note the muted colors, soothing sounds in the background, and the person in the ad is no doubt practicing yoga or taking a quiet walk. I say lighten up!
If you take a look at popular, non-environmentally friendly food, clothing companies, and other products’ advertisements, everyone is having an awesome time. Sometimes to a ridiculous degree. They’ve got cartoon animals, pools, not to mention bright colors and loud noises! We are definitely missing out.
We need to stop taking ourselves so seriously. Big organic, green, environmental companies are mostly catering to rich, yoga-doing, chai-drinking, quiet-walking consumers. They need to take into account the ADD-driven generations, the people who think Downward-Dog sounds “kinky” and people who would rather listen to Metallica than rainforest chanting.
So, green company marketing director, if you’re reading this, I’m looking forward to some pop music, fluorescent colors, and fun-having in your next ad. Thanks so much.
Tue, Jun 17, 2008
Green Humor, Green Living